WITHOUT PATHWISE
$0 spent on data · Picks based on her favorite AP class
→Goes out-of-state to a private school. Sticker COA averages $65,470/yr[3]. No aid optimization.
→Takes "Intro" courses. No focus area. No internships her first 2 summers.
→Graduates with ~$70,000 in debt[4] — well above the private-grad average.
→Lands an entry-level case-management role. Starting salary: $42,000[1].
→At 28, scrolls Indeed at 1am. Considers a career pivot. Realizes she can't afford to start over.
→At 30, watches HS friends close on houses. Still renting. Still paying for a choice she made at 17.
"I wish someone had shown me the numbers before I signed."
— Sarah, age 30 (illustrative)
WITH PATHWISE
$19.99 spent on data · Reads her Psychology report first
→Sees the data: Psychology bachelor's median starts at ~$44,700[1] — but UX research with a Statistics minor opens $60K–$85K+ entry roles[5].
→Picks in-state public + Statistics minor. Targets UX research from year 1.
→Three internships across her 4 years. Builds a portfolio.
→Graduates with ~$24,000 in debt — below the public-grad average of $35,530[4].
→Lands UX research role at a tech company. Starting salary: $72,000[5].
→Debt-free by year 3. Calls her mom from her own apartment to say "I made it."
→At 30, buying her first home. Loves what she does. Sleeps through the night.
"Best $19.99 my parents ever spent on me."
— Sarah, age 30 (illustrative)